I'll be honest, I'm not likely to buy a physical edition. I'm not the type that's really into collecting, a digital game suits me just fine as it is. So maybe I'm not the best person to be responding to this question, but here's my two cents. Personally, I don't know if Kickstarter is a great idea for you guys. While it does give you the security of getting the money up front so you know you aren't going to lose out because you overestimate the demand for your game, it comes with some major downsides. The big obvious one is that Kickstarter eats a big chunk of the money you take in. That makes it a bit harder to do what JJ was suggesting earlier and give your backers a discount, because you're already making less off them than you would have otherwise. Plus, there's the fact that Kickstarter backers are basically conditioned to expect gratuitous add-ons and stretch goals for pretty much everything. If you aren't offering that sort of bonus, you won't get as much of a boost from using the platform, but if you do bow to that type and add extra stuff that's another level of extra costs and things that could go wrong. Out of the two things you mentioned, my vote would be to wait until you have a few more things out and have the financial leeway to accept the risks. However, there is one alternative that you might want to think about. There is a company called GMT games that publishes and sells board games. A lot of their catalog has a fairly niche market, so much like with you, printing a run of games is a risk for them. They have a system called P500, that is basically a preorder but the games don't print until they have a certain number of people locked in to buy them. You can take a look at their system at https://www.gmtgames.com/t-GMTP500Details.aspx and see if maybe something like that might work for you guys?